STEPR is leaving ~$22K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for STEPR
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: STEPR10 takes $10 off your first order
Preview Text: Your welcome discount is inside. Here's where to start
HERO MODULE
Hero Approach: Direct
H1: Real Cardio
Subhead: Built for your home
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome code is STEPR10. It takes $10 off your first order and expires in 14 days. Here's what people are training on right now.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where Most People Start
STEPR Go The cleanest entry into stair climbing, no frills, all results
STEPR The flagship stair climber that's earned 146 reviews and a 4.6/5
STEPR+ Everything the original does, plus a 27-inch touchscreen for your workouts
ALL-IN Ruck Adjustable weighted rucking pack, rated 5.0/5. The low-commitment first step
2
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Hey,
Most fitness equipment companies build for gyms first and figure out the home market as an afterthought. That always bothered me.
The people who want to train seriously. The hunters, the runners, the hikers, the ones doing HYROX on a Saturday. They deserve machines that actually hold up. Not consumer-grade stuff that wobbles under real effort.
That's the gap we set out to close. Commercial gym-quality construction, designed specifically to fit in a home gym. Every product we've built has come from that same question: what would a serious athlete actually need?
Seven thousand customers and 235 reviews later, I still read every single one. The note from the guy who said his STEPR is his "new best friend" for hunting prep. The competitive runner who called the All-In Tread better than advertised. Those don't get old.
If you're still figuring out which machine fits your training, hit reply. I'm happy to point you in the right direction.
Your welcome code is STEPR10. Good for $10 off and valid for the next 14 days. Use it at getstepr.com.
– Amy
VP of Operations, STEPR
3
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INBOX MODULE
Subject Line: Looks identical in photos, falls apart in six months
Preview Text: Six things that separate STEPR from everything else
HERO MODULE
Hero Approach: Question
H1: Why This Machine
Subhead: Not all stair climbers are built equal
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most cardio equipment looks the same in photos and feels completely different after six months of real use. Here's what actually matters.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons Serious Buyers Choose STEPR
Infographic: Checklist
- Commercial gym-grade construction. The same build quality you'd find in a professional facility, designed to fit your home
- HSA/FSA eligible through TrueMed. Most customers save 30–40% off the purchase price before financing
- 0% APR financing up to 36 months. As low as $69/month with $0 down
- Built-in 27" touchscreen with Netflix, Hulu, and Amazon. Your workout doesn't have to feel like a workout
- U.S.-based support, Monday through Friday. A real person answers the phone
- 7,000+ customers, 4.6/5 average across 235+ verified reviews. Not marketing copy, just the record
Products Shown
- STEPR Pro. Commercial-level stair climbing for your home gym
- STEPR+. Stair climbing with built-in streaming entertainment
- ALL-IN Tread XL. Sled push, slat belt, and HYROX training in one machine
4
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INBOX MODULE
Subject Line: STEPR10 expires in 9 days
Preview Text: A few machines worth a closer look
HERO MODULE
Hero Approach: Direct
H1: Your Code Works
Subhead: Nine days left to use it
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Just a heads-up that STEPR10 expires in 9 days. If you've been looking, here's where most people land.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: The Most Popular Starting Points
STEPR Go The no-fuss entry point, built tough, starts at $3,499
STEPR. 146 reviews, 4.6/5, and the machine that put STEPR on the map
STEPR+ Streaming built in, for the person who spends real time on cardio
Tread Pro QuickPace technology for runners who don't want to compromise
ALL-IN Ruck Start rucking this week for under $200, rated 5.0/5
5
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INBOX MODULE
Subject Line: An honest comparison nobody asked us to make
Preview Text: How STEPR stacks up against the rest of the market
HERO MODULE
Hero Approach: Question
H1: Why Not the Others
Subhead: A fair comparison. You decide
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
If you've been shopping around, here's an honest look at how STEPR compares to what else is out there.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: STEPR vs. The Rest of the Market
Infographic: Table
- Build quality. STEPR: commercial gym-grade | Typical competitor: consumer-grade, often feels light
- Financing. STEPR: 0% APR up to 36 months, $0 down | Typical competitor: full payment or high-interest options
- HSA/FSA eligibility. STEPR: accepted via TrueMed (save 30–40%) | Typical competitor: rarely eligible
- Entertainment. STEPR: built-in 27" screen, Netflix/Hulu/Amazon | Typical competitor: no screen or basic display
- Customer support. STEPR: U.S.-based, live phone, Mon–Fri | Typical competitor: email-only or overseas
- Product range. STEPR: stair climbers, treadmills, performance cardio, rucking | Typical competitor: one category, one machine
- Home footprint. STEPR: engineered for home gyms without giving up commercial performance | Typical competitor: commercial units too large for most spaces
Products Shown
- STEPR. The original, 4.6/5 across 146 reviews
- STEPR XL. Commercial-level performance, maximum output at home
6
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INBOX MODULE
Subject Line: 4.6 stars across 235 verified reviews
Preview Text: Real customers, honest takes
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: 235 reviews. 4.6 out of 5.
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Here's what a few of those 7,000+ customers had to say after putting STEPR through its paces.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From People Who Actually Use It
Infographic: Numbered List
- "This has elevated my home gym. I've always gone to a commercial gym for a stair climber, and the fact that I could have something like that at home is a game changer for me. The set up was very easy, my wife and I took less than an hour to put it together.". Dustin H.
- "I am a firm believer that driving to a gym to do cardio feels like a bit of a waste in time and resources. My STEPR is my new best friend. The footprint is super reasonable and truly, you don't need another bit of cardio equipment.". Thoren B.
- "I've been wanting a stair climber for years and finally decided on the STEPR. I ended up with the Pro Classic and I'm so happy with my choice. It does everything I need and is so quiet!". Cassie M.
- "This treadmill is even better than advertised. Sleek design, super soft and comfortable slat belt makes for easy miles when you need them. I love the manual sled push feature which I can seamlessly integrate into my HYROX training.". Garrett P.
- "At 115 lbs, I was able to size it down with no extra slack, which is something I've struggled to find with other gear. Hiking with this ruck has been easy, it stays secure and doesn't chafe like my weighted vest used to.". Katharine B.
Products Shown
- STEPR+. The machine Dustin trains on, streaming built in
- STEPR Pro. Quiet, clean, exactly what Cassie wanted
- ALL-IN Ruck. The pack Katharine hikes and trains with
7
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INBOX MODULE
Subject Line: You looked, Code dies in 48 hours
Preview Text: After that, the discount is gone
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code STEPR10 expires soon
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
STEPR10 disappears in 48 hours. No extensions, no exceptions. If you've been sitting on a decision, this is the window.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Still Time to Grab One
STEPR Go The most accessible starting point, built for serious training
STEPR The original, 4.6/5 across 146 reviews, the one that started it all
STEPR+ Stair climbing with a 27-inch screen, Netflix included
STEPR Pro Next-generation performance for the person who trains hard
ALL-IN Ruck Under $200, rated 5.0/5, ships fast
8
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Hey,
I noticed you haven't grabbed anything yet, and I just wanted to check in.
No pressure at all. Buying a machine like this is a real decision. I get it. If something wasn't clicking, whether it was the wrong model, a question about financing, or just not the right time, I'd genuinely rather know than guess.
If you had a question that didn't get answered, hit reply. I read these.
And if you were still on the fence about which machine fits your training, that's worth a five-minute conversation. We have a virtual tour option on the site too if you'd prefer to see things laid out properly before deciding.
Your welcome code. STEPR10. Does expire today. If you want to use it, getstepr.com is the place. If not, no hard feelings. We'll still be here when the timing is right.
– Amy
VP of Operations, STEPR
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.